careerbuilder.com, which has become the world's top job-finding service on the internet due to the work done by their ad agency cramer-kresselt, has decided to start a review of their account because of, and i shit you not, their super bowl ads did not make the usa today top 10.
seriously.
read that again.
careerbuilder.com put their account in review not based on their incredible amount of success, but because of the opinion of a small group of people who may or may not have seen the ad.
by the way, these are the same people that made "two and a half men" the most watched show on television.
yeah, go to them for an opinion on your advertising and brand marketing.
so, what they're saying is that they stand for not what they think is right. rather, they're all about what someone else thinks in an unscientific poll.
welcome to everything that's wrong with businesses.
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