how to take the long way

after watching "the twenty" at a regal cinema before watching "war of the worlds", i came across this interesting tidbit from the eonline.com:

In response to gripes from customers about the increasing number of ads, PSAs, promotions and sneak previews running before a film, Loews, the nation's third-largest theater chain, has announced that it will soon start publicizing the real times that movies unspool.

But there's a catch. Beginning next month, Loews will include in its newspaper and Web listings a note alerting customers that "the feature presentation starts 10 to 15 minutes after the posted show time."

"It has been a long-standing tradition to show coming attractions and advertising before the feature, and we believe most of our customers understand this practice," Travis Reid, president and CEO of Loews Cineplex, says in a press release.

He added: "Recently however, some of our customers have suggested that we also publicize the start time of the movie. In response to those requests, we are pleased to communicate the start time of the overall show, as well as the approximate start time of the feature."

okay, let's think about this: instead of actually starting a movie on time, like advertised, they're gonna give you the time that the previews start, and then tell you that the film will start an estimated 15-20 minutes after.

did they think about this? who's gonna show up at the preview starting time?

here's a better idea: give us the friggin' time that the friggin' movie is gonna friggin' begin. most people are gonna get to the theater early so they don't sit in the front row. play your friggin' previews before the time the movie starts. if the movie starts at 8, begin "the twenty" at 7:40. that way nobody complains - they're not paying for 7:40-7:59. they're paying for 8:00 on.

how hard is that?

why can't these jackasses see that logic? is it because they're too busy making another crappy remake or sequel?

yep, yep, yep and yep.