Thursday, July 21, 2005

how expectations should be tempered

in the cab on the way to jfk airport, my cabbie had a hagstrom atlas for new york city. he didn't need it; all we had to do was staten island expressway to belt parkway to the airport. it's basically a street guide. i'm sure every cabbie has one; it's gotta be a tool of the trade.

but on the bottom of the atlas, it had the hagstrom company motto: "committed to excellence".

okay, seriously, they're a map company. what decisions need to be made that shows that they're "committed to excellence"? they're not rewriting the geography. they're not renaming the streets. it's already been decided! you get in a copter, you take a picture of the landscape, and you figure out what street is where. what else do you need to do for excellence? don't mess up. how about that. any idiot can do this if they have the time.

am i alone in this?

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