there doesn't seem to be any let up in the innovation between the california milk processor board and their longtime ad agency (and my former haunt) goodby silverstein and partners. taking "got milk?" to a new level, they embedded a bunch of bus shelters in san francisco with the smell of cookies. seriously, if that doesn't make you crave some milk, then you're a lost cause.
besides, i'd rather smell cookies in a bush shelter than the usual urine scent.
so, in typical san francisco fashion (and i love this city, i really do), people are complaining.
one complaint is that, although these aromas are good for the environment, this could lead to perfume companies following suit and policing whether or not these scents pass muster and be safe to all could be unregulated. i get that. i see that.
but here's where the crazy come in.
some people are complaining that the cookie scents are unfair to the homeless because, and i shit you not, it would make them want to eat cookies and milk, and they don't have the money to do so.
i couldn't make that up if i tried.
so people out here are worried about the homeless and their right to drink themselves to death because, god forbid, they actually eat cookies and milk instead.