Sunday, September 23, 2007

how i might actually be speechless on this one

check out the new levi's ad that just premiered this week.

on one hand, i think it's one of the best made spots i've seen in a while. well directed, acted, edited and scored. the music is just perfect. kudos to bartle bogle hegarty and director ringan ledwidge. there's not anything about it that's not aesthetically dead-on.

on the other hand, i have no idea what it's about.

then again, i do know that i can't remember viewing any piece of film that seductive in a long time. it's actually setting a new standard for sex in advertising.

however, i'm not sure if that's a good thing. or the right thing. or worthy.

that being said, i'm not sure if it's gonna sell any jeans.

but one thing's for sure: it's better than anything the gap's done in ten years.

however, that's not saying much.

just like this post.

No comments: