check out the new levi's ad that just premiered this week.
on one hand, i think it's one of the best made spots i've seen in a while. well directed, acted, edited and scored. the music is just perfect. kudos to bartle bogle hegarty and director ringan ledwidge. there's not anything about it that's not aesthetically dead-on.
on the other hand, i have no idea what it's about.
then again, i do know that i can't remember viewing any piece of film that seductive in a long time. it's actually setting a new standard for sex in advertising.
however, i'm not sure if that's a good thing. or the right thing. or worthy.
that being said, i'm not sure if it's gonna sell any jeans.
but one thing's for sure: it's better than anything the gap's done in ten years.
however, that's not saying much.
just like this post.