i know i've blogged before at how stupid businesses and corporations are when they buy the naming rights to a venue or whatnot. they have every right to do so; they should just show a little taste and put their name after it. my point being that nobody cares about corporate sponsorship except for the corporations. to everyone else, it's another annoyance in the world. but corporations are just too arrogant to see that.
i just confused myself.
okay, try this: it shouldn't be called "the doritos tostida fiesta bowl". nobody gives a crap about doritos tostidas. if corporations had any taste, it would be named "the fiesta bowl, brought to you by doritos tostida" because doritos tostida has nothing to do with the fiesta bowl.
it should always be "this thing" presented by "this company".
the point is to leave things alone. bless you for sponsoring it, but get out of the way. it ain't about you and your branding. as is the industry standard, when you leave it to a corporation to make a decision, they can't help themselves.
but now it's gotten out of hand.
the navy midshipmen football team just won an invitation to play in the inaugural poinsettia bowl. it ain't the sugar or the rose or fiesta or orange or the cotton. it's a poinsettia bowl. unfortunately, the people who named the bowls found the most feminine name ever.
but, again, what makes it worse is that it's not just the poinsettia bowl - i shit you not, it's the san diego county credit union poinsettia bowl.
yes, the san diego county credit union poinsettia bowl.
the one and only.
just rolls off the tongue.
very natural.
makes perfect sense.
idiots.
ugh.
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