certain brands have legacies. their advertising (and who they are) becomes a history of gorgeous storytelling and compelling statements, always being much more entertaining than the content they're interrupting.
sometimes, that legacy keeps on going (nike). sometimes, that legacy ends (see volkswagon).
and sometimes, the legacy is brilliant in one part of the world and not in another.
here's the latest masterpiece to the guinness legacy of advertising in great britain. it's just as brilliant as anything else they've ever done over there (and for those uninitiated, i'm including "surfer" and "swimblack", among others).
makes me wish they ran these over here too.